top of page

Branding & Marketing Specialist – Profile & Work

Joël Bernat

This page provides context for recruiters and business partners seeking branding & marketing expertise, whether for secondment, interim, project-based, or full-time roles.

My Key Skills:

  • Brand & Messaging Strategy – Defining brand voice, positioning, and content frameworks that strengthen identity and drive engagement.

  • Marketing & Communication Leadership – Guiding campaigns, investor communications, and board materials to deliver clear, measurable business impact.

  • Creative Direction & Brand Development – Designing logos, corporate identity, and integrated design assets across print and digital channels, fully aligned with brand and marketing strategy.

  • Content Strategy & Social Media Execution – Planning, optimising, and managing content across platforms with KPI-driven results.

  • Graphic & Motion Design – Expert in Adobe Creative Suite for static and animated assets supporting brand and marketing strategies.

​

I can operate through a corporate structure registered in Germany (PINGO / Tax ID: 98 621 334 758), of which I am the owner and sole employee. Other engagement or remuneration models — including relocation if required — can be discussed.

​

Available immediately for interim projects worldwide – happy to talk!

​

Joël Bernat

+352 621 429 993  │  joelbernat1980@gmail.com  │  www.linkedin.com/in/joelbernat

Project Showcase: ONE group solutions

ONE (www.one-gs.com) represents my most recent major assignment.

 

Role: Marketing & Branding Lead (partner from launch, today working as interim on crucial branding topics)

​

Scope: Logo & Corporate Identity, Marketing Strategy, Company Presentation & Brand Assets, Advertising, Events, Social Media Content & Growth, Press & Media

​

As part of the launch team of ten, and working closely with the co-founders from day one, we grew the company over six years to 200 clients, 135 team members, and offices across 8 countries. This case illustrates both my approach and the measurable results achieved.​

​

  • I built the logo, full brand system, and activation campaign for ONE group solutions, defining the visual identity to reflect the company’s vision and values. I also established corporate identity guidelines, ensuring consistent use across all materials and communications.

    ​

  • Conceptualised and managed the launch event  (125 guests, €25k), framing the narrative for key industry stakeholders. Managed PR and post-event review, generating strong coverage across Europe.

    ​

    ​​

  • As the company experienced remarkable growth, the pitch deck was reengineered to harmonise content from four business lines and department heads, keeping the tone consistent and layout subtle yet on-brand. The final files are modular for internal updates.

    ​​

  • International Events

    Led the Marketing & PR stream for a wide range of international events, including roadshows in London, Dublin, Paris, Cannes, Monaco, Stockholm, Amsterdam, Brussels, Madrid, Tokyo, Singapore, New York, and Boston, as well as an extended DACH event series.

    ​​

    Ongoing Luxembourg Events (Headquarters)

    Regular industry gatherings, conferences, and networking initiatives, reinforcing the company’s visibility and reputation in its home market.

    ​

    Conference Stand

    Designed the stand concept and managed production suppliers and logistics.

  • Developed and managed campaigns for key regulatory and business events, along with ONE-branded campaigns for special occasions, to maximise market visibility.

    ​

    Here are selected examples:

  • LinkedIn was established as the primary channel for visibility and audience engagement. Since launch, the page has grown organically to 8.4k followers, with occasional sponsored posts to extend reach. The focus remained on steady, high-quality engagement rather than short-term spikes.

  • During the pandemic, we implemented monthly webinars. I managed promotion, invitations, logistics, hardware setup, and session direction. Attendance peaked at 6,600+ live participants, helping maintain client engagement during challenging times.


    ​

  • Built press releases and media kits leveraging my personal network and relationships with key media houses in Luxembourg, France, DACH, Nordics, UK, and Ireland, ensuring high-quality coverage and visibility for company initiatives.

  • To strengthen brand presence, foster customer loyalty, and extend market reach, I have conceptualised and delivered bespoke projects around the ONE brand, including:

    ​

Selected Recent Projects

​

Below is a selection of recent and ongoing work — including both client engagements and own projects — spanning branding, marketing strategy, design, and execution.

Recent Client Assignments

​

  • STOKR – Investor deck, animations, and various branding tasks

  • esgwize – Website design, pitch deck, and social media content strategy (pilot client launched on 1 September)

  • MARKUSPOON – Book design, website design, and ongoing feasibility analysis for DACH market

  • GAMS – Currently designing an activation campaign and pitch deck, producing fresh video materials, and assembling a media kit for the global launch (scheduled for 26 September 2025).

  • Champagne DUCOEUR – Logo design, branding, and packaging (currently designing year-end packaging and building Meta adverts)

  • My Premium Collection - Logo design, launch video (live from 1 September)​

Own Initiatives

​

Personal Thought Leadership Articles

 

PINGO - My Branding Kit

​

Personal Art Projects

In addition to my professional work, I design and craft a collection of artworks, which I exhibit regularly. While these projects are less frequent due to my business commitments, here is a quick view of my latest collection, “PIONEERS.”

​

​

---

Joël Bernat

+352 621 429 993 | joelbernat1980@gmail.com

Soldinerstraße 63A, 13359 Berlin

 

Latest portfolio update: 16 September 2025

bottom of page